Moreover, buybacks don't increase a company's market cap, they lower it. A company the day after a buyback operation is the same company it was before, just more cash poor, and therefore less valuable. Just like a dividend.You're assuming companies don't do both. Dividend payments keep shareholders happy. Stock buybacks are more manipulative. Both reduce the company value, and thus should reduce the market cap. But it's not that simple.
And the buyer surrenders the same percentage of the company's market cap either way, no matter how many ways the company is divided.Same % of market cap at the time, but less shares in total. If you're trying to control share price by quantity of shares in the market, then that matters. Diluting existing ownership (by issuing new shares) matters.
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posted by Space Coyote at 9:24 AM on August 16, 2018 [1 favorite]