"When I saw on Instagram that Ryan died," [shirt company IndieNook co-owner Andy] Mulvihill said, "I immediately thought of this balloon T-shirt design that we'd never actually used and I was like, We've got to print it, that shirt was made for Ryan."So many things about this story are mind-bendingly upsetting, but this is just straight-up ghoulish. "We just didn't think..." So they didn't even ask the family what they wanted to do next -- put the shirts out of print? donate funds to another family or organization? keep the money rolling in? -- and just quietly decided to start pocketing all of the proceeds themselves? How the fuck do these people sleep at night?
The shirt was a success ¡ª a year later, it's still their second most popular item. "People really feel moved by Ryan's story; they want to share in it and be a part of it," Mulvihill explained. After the first few months of T-shirt orders, IndieNook says they gave the family two checks totaling $28,000. However, the brand now keeps all the profits. "We just didn't think they'd want to feel like they're getting all this charity," she told me, sounding a bit uncomfortable. The shirts continue to sell.
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posted by agregoli at 11:18 AM on September 17, 2015 [4 favorites]